Not all coaching programs are created equal. There's the coaching program that makes the potential client want to enroll right away or tell a … [Read more...]
Creating a Memorable Personal Brand for Your Coaching Business
Is personal branding simply a 'catch phrase' for you?
How do you react when you're asked, “What do you do?”
If you find yourself mumbling, umming, or blank when you’re asked this question, then you definitely need to learn how you can brand yourself effectively. And it’s not really about the colors and jingles… While these could be important, there are even more basic and important things related to creating a memorable personal brand for your coaching business – so that you CHOOSE how you’ll be known in your market, ensure that you’re top of mind for your ideal audience, and can easily talk about what you do (without having to cram some cheesy elevator pitch). If this sounds like something you’re interested in, then dive in!
You've probably seen something like this somewhere… If you package your coaching offers this way, you need to STOP. RIGHT. AWAY. Please. I know … [Read more...]